Welcome to Panasonic’s Specialist Air Network (SAN) incentive program.

Panasonic has created an integrated program for the Specialist Air Conditioning market that will reward Dealer/Installers who demonstrate the greatest commitment to the Panasonic range through sales and brand visibility.

Our Goals are as follows:

• Combine the strengths of your businesses with Panasonic to maximise our success.
• Create a direct Panasonic marketing support system for our customers.
• Increase Panasonic’s brand value in the specialist market place.
• Provide differentiation from Panasonic’s other operations.
• Enhance customer development and loyalty.

At Panasonic, we understand that business is a two-way street and while we will significantly reward participants, we will also ask for Dealers/Installers to support us in strengthening the Panasonic brand in the specialist Air Conditioning market and driving sales.

What is the Panasonic Specialist Air Network?

The Panasonic Specialist Air Network is a group of Dealer/Installers who are interested in benefiting through the strength of Panasonic. By registering for the program, Dealers/Installers will receive access to a range of support including vehicle signage, merchandise, special promotions and significant rewards that recognise your contribution to developing the Panasonic brand and achieving sales growth within the specialist air conditioning market.

Full Specialist Program

The Panasonic Specialist Air Network is an ‘internal’ identity designed to group all participants together. It has its own benefits and for those who join, it will provide significant rewards. The brand creates a sense of support and belonging, demonstrates a commitment to the specialist market, represents strength and incorporates benefits.

Brand for you

The Panasonic Air Conditioning Specialist identity extends your own brand e.g. ABC Air – Panasonic Air Conditioning Specialist. The brand captures your expertise, communicates a ‘sense of trust’, is simple and strong and is direct to the market. The purpose is to create visibility of the Panasonic brand within the specialist market and to demonstrate the breadth of the network via signage. Examples of how the brand can be used. Discuss signage availability with your Distributor.

ACCESS TO FULL RANGE

Panasonic’s Specialist Air Network provides you access to our full range of Air Conditioning products

By becoming a member of the Panasonic Specialist Air Network, you’ll not only have access to our full range of Air Conditioning products, you’ll also receive ongoing support, information (both technical and marketing) and offers to assist with developing your business. The 2011 Panasonic Air Conditioning range includes both Room and Packaged Air Conditioners and new for 2011 VRF products.

Room Air Conditioners

• Standard Inverters
• Deluxe Inverters
• Cooling only

Packaged Air Conditioners

• Ducted systems
• Cassette systems
• Under ceiling systems

VRF Air Conditioners

• FS Multi systems